Assemblyman Keith Brown has introduced a bill aimed at banning cannabis advertising on television and radio in New York. The proposed legislation seeks to amend the current Cannabis Law, closing a loophole and imposing penalties for violations.
“Television and radio are among the most powerful advertising tools available, and that makes them incredibly dangerous when it comes to promoting substances like cannabis,” stated Brown. He emphasized the negative impact of tobacco and alcohol advertising on youth, expressing concern about cannabis following a similar trajectory.
The bill would explicitly prohibit TV and radio ads for cannabis products. It also proposes civil penalties of up to $5,000 per violation, with potential license revocation or denial after three offenses. The Office of Cannabis Management would be responsible for ensuring due process while enforcing these regulations.
Studies indicate that children are particularly vulnerable to advertising because of underdeveloped critical reasoning skills. A CDC report highlighted that nearly 60% of students in grades 8 through 12 had recently seen marijuana advertisements, raising concerns due to the link between ad exposure and increased usage among teens.
“Advertising works, that’s why companies spend billions of dollars on it. But when it comes to addictive or impairing substances, its power becomes a public health threat,” said Brown. He likened the situation to cigarette ads being banned from TV, suggesting cannabis should be treated similarly.
The legislation addresses growing public concern backed by scientific evidence showing significant consumer awareness driven by media advertising. With substantial influence attributed to TV and radio ads, restricting cannabis promotion on these platforms is seen as crucial in preventing early use among young people.
